The article describes an attempt of use of linguoculturological approach in theory and practice of translation. Linguocultural principle seems to be useful when translating words, which mean national-specific concepts. Diminutiveness is considered as one of the dominant categories of Russian language and Russian linguistic world view. The author divides Russian diminutives into different types according to their speech functions and analyses the ways of their translation into German.

The present study is devoted to the analysis of the most frequent lexical changes in pragmatic adaptation of modern newspaper headlines translated from English into Russian. The study revealed that, from a lexical point of view, the most significant today are such translation methods of text adaptation as explication (introduction of additional information), omission (omission with substitution), specification, generalization and transliteration. The article gives examples of modern headlines and analysis of the use of certain translational transformations in pragmatic aspect.

The relevance of Article is due to the increased demand for high-quality translation of foreign films about war. The classification of the most common translation mistakes is considered in the Article. Examples of these mistakes in the translation of military terminology from English to Russian are analyzed. Data for study is the American series «Band of brothers». The Article focuses on the need for translator`s competence in the specific military translation sphere.

English is classified as an analytical language, which means that it has fixed word order. Therefore, deviations from traditional word order usually serve for a specific purpose. Inversion can be caused by grammatical reasons or be used as a stylistic device that increases expressiveness of the sentence. It is a challenging task for a translator to find the right way to keep this expressiveness while translating because in Russian language inversion is not equally noticeable. There are various techniques which we will discuss in this article using a novel by J.R.R. Tolkien “The Lord of the Rings” as an example.

The article studies the vocabulary and spelling of the American standard of English literary language. The study is conducted on the basis of two stories of the collection "Night Shift" by Stephen King. The analysis includes the disclosure of examples of words and expressions. There is also a comparison with their British equivalents. In addition, at the end of the article the statistics of the frequency of the use of colloquial and slang statements in the first and second stories is given. Based on this we can judge the breadth of styles within the oeuvre of one writer.

The article deals with customer-oriented approach as a fundamental factor for achieving stability of the financial and economic indicators in the field of tourism industry, a significant element of which is cultural tourism.

The problem of egocentrism as a personality characteristic is considered. Revealed his role in life. The positive and negative sides of egocentrism in modern society are considered. Recommendations for overcoming egocentrism are given.

The article presents an analysis of the phenomenon of "trust". The role of trust in mass communication is indicated. The socio-psychological features of trust relationships are considered. Proved the relevance of the method of semantic differential in the evaluation of advertising messages. It is noted that in the present time there are additional difficulties in the development of advertising communications. The differences and features of perception of advertising communications of two brands are revealed.

The market of Freelance digital services is increasing its scope and includes new spheres day-by-day. The main issue of the present-day market supply is quality. If a few years ago customers were willing to receive lower quality services and make huge savings, many now prefer to receive high-quality services and are willing to pay more. Such a situation in the market creates an unprecedented opportunity for Armenia to position its labor force as the best alternative to Indian specialists.

The article devoted to the investigation of virtual communications as a social phenomenon and its impact on the lives of today's teenagers, the advantages and disadvantages of social sides of virtual communication.