Mass Society Culture: A Non-Classical Research Methodology (S. Hall, R. Johnson)

Abstract

Successful and effective intercultural interaction is possible if you know how communication participants, representa-tives of different cultures, can interpret the processes taking place in the world. In the middle of the XXth century, in the postwar period, significant socio-cultural, political and economic changes took place in Great Britain. They contributed to the formation of mass society and forced to reconsider approaches to the concept of culture. The previous approaches to the analysis of cultural processes occurring in the British society failed to explain all the changes in it. Cultural Studies have become an alternative to the approaches. Representatives of Cultural Studies view culture as a set of interrelated practices. To analyze the phenomena and processes occurring in society, they suggest using the model of the circle of culture. It takes into account almost all the relationships that determine the appearance and existence of various cultural artifacts, processes and phenomena in society