The Phenomenon of Synesthesia in the Context of English Advertising
https://doi.org/10.35854/2541-8106-2021-3-29-33
Abstract
This article is devoted to the study of the phenomenon of synesthesia in the context of English-language advertising in the linguopragmatic aspect. In the present study, synesthetic metaphors are divided into primary and secondary, i.e. combinations with exclusively intersensory transference; and combinations with transference between sensations and the emotional or psychological states of a person. The article examines examples of primary and secondary synesthetic metaphors, identifies the most common types of synesthetic metaphors in English-language advertising texts. The article also presents a pragmatic-semantic analysis of the selected synesthetic metaphors, describes the specifics of their formation and use.
About the Authors
A. V. Diehl
Saint Petersburg University of Management Technologies and Economics
Russian Federation
Russian Federation
Yu. D. Leont’eva
Saint Petersburg University of Management Technologies and Economics
Russian Federation
Russian Federation
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Review
For citations:
Diehl A.V., Leont’eva Yu.D. The Phenomenon of Synesthesia in the Context of English Advertising. Uchenye zapiski St. Petersburg University of Management Technologies and Economics. 2021;(3):29-33. (In Russ.) https://doi.org/10.35854/2541-8106-2021-3-29-33
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