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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">spbacu</journal-id><journal-title-group><journal-title xml:lang="ru">Ученые записки Санкт-Петербургского университета технологий управления и экономики</journal-title><trans-title-group xml:lang="en"><trans-title>Uchenye zapiski St. Petersburg University of Management Technologies and Economics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2541-8106</issn><publisher><publisher-name>Санкт-Петербургский университет технологий управления и экономики</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">spbacu-35</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПСИХОЛОГИЯ УПРАВЛЕНИЯ</subject></subj-group></article-categories><title-group><article-title>Теории политического лидерства в эпоху цифровых коммуникаций</article-title><trans-title-group xml:lang="en"><trans-title>Theory of Political Leadership in the Era of Digital Communications</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Пинкевич</surname><given-names>А. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Pinkevich</surname><given-names>A. G.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>Санкт-Петербургский государственный университет</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>29</day><month>09</month><year>2021</year></pub-date><volume>0</volume><issue>3</issue><fpage>50</fpage><lpage>55</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Пинкевич А.Г., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Пинкевич А.Г.</copyright-holder><copyright-holder xml:lang="en">Pinkevich A.G.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://spbacu.elpub.ru/jour/article/view/35">https://spbacu.elpub.ru/jour/article/view/35</self-uri><abstract><p>Статья посвящена анализу современных теорий политического лидерства в эпоху цифровых коммуникаций. Рассмотрены различные подходы к вопросу о роли политического лидера. Автором проанализированы последние публикации зарубежных исследователей в этой области. Определено значение новых технологий формирования общественного мнения, а также выявлены различия в оценке политической коммуникации для развития демократии.</p></abstract><trans-abstract xml:lang="en"><p>The article is devoted to the analysis of modern theories of political leadership in the digital communications era. It considers various approaches to the role of a political leader. In the text the latest publications of foreign researchers in this field are used. The author emphasizes the importance of new technologies for the formation of public opinion and the difference in the assessment of political communication for the development of democracy.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>политическая коммуникация</kwd><kwd>политический лидер</kwd><kwd>коммуникативные стратегии</kwd><kwd>теории лидерства</kwd><kwd>цифровые технологии</kwd></kwd-group><kwd-group xml:lang="en"><kwd>political communication</kwd><kwd>political leadership</kwd><kwd>communicative strategies</kwd><kwd>political leadership theories</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Winkler I. Contemporary Leadership Theories. Enhancing the Understanding of the Complexity, Subjectivity and Dynamic of Leadership. Springer-Verlag Berlin Heidelberg, 2010. 107 p</mixed-citation><mixed-citation xml:lang="en">Winkler I. 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